Filed under: Car Buying, Marketing/Advertising, Videos, Volkswagen
Volkswagen has proven that it can make a big splash among the high-dollar Super Bowl ad blitz. In the 2011 edition of the Big Game, the German automaker debuted The Force spot, which was widely popular, arguably maintaining its significance even after the 2012 Super Bowl spots aired. Recognizing the popularity of that ad and capitalizing upon it, VW unveiled The Bark Side.
According to VW, its ad campaign pulled huge numbers, with more than 55 million online views for The Force, and said helped contributed towards VW's 35 percent year-to-date sales increase. Volkswagen sees this year's Super Bowl as another chance to make gains in the American automotive marketplace. To that end, it is returning a fresh new ad. While no details were given as to the content of the ad, the Star Wars-inspired ads will be a hard act to follow. Check out the previous VW Super Bowl ads below and let us know if you think VW will go the Star Wars route again in the comments below.
Continue reading Volkswagen headed back to Super Bowl with new ad [w/videos]
Volkswagen headed back to Super Bowl with new ad [w/videos] originally appeared on Autoblog on Wed, 19 Dec 2012 19:15:00 EST. Please see our terms for use of feeds.
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