Lifestyle and children's iPad app maker Callaway Digital Arts has partnered with toy manufacturing giant Hasbro for a series of apps. Their first joint project is the Mr. Potato Head app, which is now available for iOS and is sure to delight children aged 2 to 6 (and nostalgic parents).�The iconic character, created 60 years ago, was chosen to be the star of his own app because the spud's interchangeable parts and outfits "make a delightful touch-based mobile app that promotes imagination-driven free-play," says Callaway Digital Arts CEO Rex Ishibashi.
Friday 21 December 2012
App Maker Callaway Digital Arts Teams Up With Hasbro, Makes Totally Tubular Mr. Potato Head App
Lifestyle and children's iPad app maker Callaway Digital Arts has partnered with toy manufacturing giant Hasbro for a series of apps. Their first joint project is the Mr. Potato Head app, which is now available for iOS and is sure to delight children aged 2 to 6 (and nostalgic parents).�The iconic character, created 60 years ago, was chosen to be the star of his own app because the spud's interchangeable parts and outfits "make a delightful touch-based mobile app that promotes imagination-driven free-play," says Callaway Digital Arts CEO Rex Ishibashi.
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