Social Media Is Key for Marketers (But Not How You Might Think)

In the middle of the real social-media boom, advertisers and marketers are still getting a feel for how it can best be used to reach their audiences. Curtis Hougland, the CEO of the PR firm Attention, told Wired's Disruptive by Design business conference Tuesday that much of the social media strategy employed by marketers today follows guidelines that are based on common myths.

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