As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012 survey among 5,000 Android and iPhone users in the U.S., Nielsen found that just over 50% of them have used a shopping app (native or web app) on their phones. The analysts say that in total some 48 million U.S. consumers have used shopping apps, on average, 17 times in the month. In terms of what apps are "selling" the best, the strongest players on mobile are those that are strongest online, with eBay, Amazon and Groupon the top three mobile shopping sites at 13.2 million, 12.1 million and 12 million unique users respectively. But, when it comes to time spent on those apps, it's the less-popular Shopkick that is keeping users engaged the longest.
Monday, 6 August 2012
Nielsen On U.S. Mobile Shopping: eBay?s App Attracts The Most Users, Shopkick Keeps Them Around Longer
As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012 survey among 5,000 Android and iPhone users in the U.S., Nielsen found that just over 50% of them have used a shopping app (native or web app) on their phones. The analysts say that in total some 48 million U.S. consumers have used shopping apps, on average, 17 times in the month. In terms of what apps are "selling" the best, the strongest players on mobile are those that are strongest online, with eBay, Amazon and Groupon the top three mobile shopping sites at 13.2 million, 12.1 million and 12 million unique users respectively. But, when it comes to time spent on those apps, it's the less-popular Shopkick that is keeping users engaged the longest.
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